Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Traveling With a Toddler – 5 Tips to Keep You Sane!

Traveling can be taxing and difficult on its own, nonetheless, traveling with a toddler. In order to ensure a good, fun, and happy trip, here are a few helpful tips!

1. Bring A Special Bag

My daughter is currently obsessed with Dora and Diego. So in preparation for a recent trip, we purchased a Diego backpack for all of her toys. Not only was my daughter thrilled with the backpack, but she was also able to wear it while traveling, so freeing my hands for something else!

2. Pack Lots of Toys and Drawing Supplies

Being prepared is the key for pleasant travels. You can never have enough books, coloring books, crayons, stickers or toys for a toddler. To make sure that it's really special and new, start buying supplies in advance. That way there is extra excitation and eagerness to read a new book or use new crayons. A great place to find inexpensive and small items is the Dollar Store.

3. Bring the Favorites

A great tip I learned from a season mom is to start putting away favorite toys before a trip and then re-introduce while traveling. Not only are the kids excited to see the toy, but you already know they will happily play with it!

4. Do not Forget The Snacks

Food and drinks are always a necessity while traveling. Juice boxes and goldfish are an essential; however, bringing new items may also work. Try making trail mix and have two bags … one for the trip there and one for the way home. And be prepared, if you are flying, security may seize your opened containers. I found that they allowed my daughter's sippy cup with juice, but that might not be the case at all airports. Bottom line, have a "plan B" in place!

5. Maintaining A Schedule

Although you're on vacation, following your typical schedule and routine can be comforting to a toddler. If your child is use to taking a daily nap, do everything in your power to maintain that schedule. Otherwise, you could be vacationing with a cranky and unpleasant child … which is not relaxing or fun!

Traveling with a toddler can be lots of fun, but be sure to plan ahead. Be prepared and expect the unexpected! If you can roll with the punches, everyone is sure to have a great time!

Prepaid Credit Cards for Teenagers – Are They Good Or Bad?

The words credit cards and teenagers used in the same sentence is enough to strike terror in the hearts of most parents, and with good reason. Teenagers like to spend money. There is no way around it. There are clothes, music, movies, shoes, games, junk food and an assortment of other things to buy when you are a teenager. A credit card would certainly get them into trouble in no time. However, there is such a thing as prepaid credit cards for teenagers. This could be the answer for both you and your teenagers.

Getting a credit card of this kind for your teenager can set him on the path of learning how to manage money responsibly and earning some positive money managing skills. So while a regular credit card would most likely be too much temptation to handle, prepaid credit cards for teenagers can actually be a good idea.

If you are thinking of this as an option for your teenager, there are several different programs to investigate. You will want to explore just what choices there are available for prepaid credit cards for teenagers, and then select the one that suits you and your teenager best.

First Bank & Trust of Brookings, SD offers the Allow Prepaid Mastercard. This is a prepaid credit card for high school students and teenagers. It also comes with parental control to help monitor your teen's spending. There is an activation fee of $ 19.95 as well as a reload fee of $ 2.50 per $ 100. The monthly maintenance fee is $ 3.50.

The US Bank Visa Buxx Card is specifically made for teenagers 13 years and older. For this prepaid credit card for teenagers, there is an enrollment fee of $ 10 – $ 15 dollars and a reload fee of free to $ 2.50. There is not actually a monthly maintenance fee for this card. However, this is a $ 2 fee for an inactive account that is applied monthly if needed.

The above are examples of what is available in the form of prepaid credit cards for teenagers. Of course you will want to do your own research and possibly check with your bank to see if they have any sort of plan available for your teenager. If you have an active checking account with a financial institution, you may find a better deal in securing a prepaid credit card for your teenager. Whatever card you choose, be sure that you make full use of the parental monitoring of spending option. This is about learning to manage money and spending spreads will not help in this pursuit.

Buying Shoes Online – Help and Advice For When Purchasing Shoes Online

A few years ago, if you were looking to purchase a new pair of shoes, you went off to a department or shoe store; Looked around, tried a few pairs on and took your purchase home that day. These days, more and more people are deciding not to go into town, and buying their shoes online. Now, I believe this is partly because we've become more busy, but mostly because we now have access to brands, designers, styles and sizes that are not available to purchase in our local shoe stores. If you feel the need for a women's size 14, extra-narrow (or wide), red pump with a 3 inch high heel, chances are, you'll find it at one of many online shoe stores.

However, not all online shoe stores are the same. So i have put together some advice, and things to look out for when buying shoes online.

1) Post and packaging Charges: The Added Cost when Buying Shoes Online.

Always find out what the P & P charges are before spending lots of time adding items to cart or shopping bag. You may think you're getting a bargain on all those shoes, but if P & P cost is too high, you may end up paying more than anticipated. Especially when ordering from a country other than the one you live in. Lots of online shoe shops offer free P & P, which is great! But do some price comparisons before you purchase. Sometimes, you'll get a better deal at an online shoe shop that charges a reasonable price for P & P, and still save EKK.

2) Returns / Exchanges – Know the Policies in Advance.

Another major factor in buying shoes online, is being able to return or exchange them if there's something wrong with them, they do not fit, or just are not the way you thought they would be. Most online shoe stores will have a returns policy, but DO NOT take it for granted. Make sure before putting in those card details, that you'll be able to return the unused shoes for any reason.

Ok, if you're taking a chance on a heavily discounted pair of shoes, then you may decide to buy without a return policy. But you still need to know what your rights for that sale are before buying.

Also, find out in advance if you'll have to pay the return postal fees, if you do decide to send the shoes back.

3) Want your Shoes quick? Check delivery Times. If its an absolute must that you have a certain pair of shoes by "xx" date, I strictly advise buying them in person at an actual shoe shop. Or ordering them well in advance, and that there are other options available if your shoes do not arrive in time.

I AM NOT saying that online shoes do not post out in a timely fashion! In fact, I have purchased many pairs of shoes online, and they have all arrived in record time, but why take any chances?

Again, find out the delivery policy of the online shoe shop you're buying from, and make sure the shoes are buying are actually in stock! If they are backordered, this could add weeks till you get them.

~ Summery ~ As long as you buy from reputable online shoe stores and pay extra attention to the info above, buying online is an excellent way to save time and money; and to give yourself the biggest choice when buying shoes online.